Looks like it's getting some recognition:

http://hopperfishing.wordpress.com/
http://vimeo.com/28027630

and the original:
http://www.youtube.com/watch?v=juofPgOpic4

Had real good luck with it last week in MT/YNP, especially in smaller sizes: haven't found the wood grain foam anywhere (Clown Barf but not woodgrain) but I've got a lead at the local We Be Toys I need to follow up on. Tan, cream, grey, gold foam worked fine. Simple to tie, quick; give it a try.

Regards,
Scott