My take on this is quite a bit different than most. I see articles like this as a good thing for fly fisherman and fly tiers. Most women getting these extensions really don't understand where the feathers come from. They blythly believe (I'm guessing), that they are plucked from the chickens without the chicken being harmed. I've seen plenty of articles where women have gotten these extensions only to find out how the feathers were collected and then having them removed as a result. Publicity like this isn't going to affect the suppliers or fly tiers, but the fashion trade is another story. IMHO a few more articles like this will put an end to this fad in short order.