I've never been inside a Starbucks or any other "coffee house". I don't know what Latte is and I don't want to know.
I've drank coffee nearly every day for 50 years. I usually buy what ever brand is on sale but I've grown to like the richness of a dark roast. We've been using Wally's house brand dark roast lately.
We use a Bunn coffee maker because its fast but my favorite is an old "drip" maker with a "tank" on top, the coffee in the middle and the pot on the bottom. Pour hot water in the top and wait until it drains through the coffee into the bottom. This type of coffee pot was popular in the 50's.

I'm accustomed to what I do, I like the resulting product. I see no reason to change or even try anything else.