Starbuck Sumatra is some good coffee, but so is the Folger's Goumet Dark Roast, and Community Dark Roast. There's a lot of good coffee out there if you put enough coffee in the maker so you can taste it. if I understand the instructions on Starbuck correctly you use about twice as much coffee as everyone else. I'm like REE, don't want my coffee to look like tea. I start off drinking Standard Coffee's "Crescent Club" which had chickory in it when I was around 4 or 5 with plenty of milk (fresh from the barn) and sugar. I remember staying with my grandparents who live just down the dirt road from our house Pap and I would get up while it was still dark out, he would put on a pot of coffee and then go to the barn to feed, milk and whatever needed to be done. When he returned we would sit and drink coffee until my grandmother got up and made breakfast. When I think of it I have many good memories that included a cup of coffee and family or friends.