Ah, but my point was that...in the big picture...even wild celebrity in the fly fishing business is comparatively insignificant. Besides, my example was over-simplified and very generous for the sake of clarity. The underlying point is that we...as a community...have a strong tendancy to take ourselves way too seriously, and I was attempting to establish some realistic perspective. Ego is what drives a sense of entitlement. And the ego in this business is laughable. It's just fishing.