This is a variation of a pattern I came across on YouTube by accident. It's called the Geezus Lizard. I can't wait to try this out on some smallmouths in the Ocoee and Hiawassee Rivers. The only thing I've done different (I think) is use a different hook. I didn't have any of the jig hooks he was using, so I subbed a #6 Cabelas Model 40 Streamer Hook.
The video is at http://www.youtube.com/watch?v=0CbHm8EtoQs