At $500? No.

But, I'll be honest... I don't care much about Jesse James, motorcicles, or implied badassery, but I do dig cool looking reels...and yeah, that's a pretty sweet looking reel.

If these were smaller, and produced and sold at the same rates as the rest of the Asian import stuff we're seeing more and more of (ie, >$175), I'd pull the trigger on this before most other no-names.