You can buy a starter outfit fron Cortland for about thirty dollars at Wal-mart. Martin also ofers a complete outfit in that price range. I don't think these glass rods are very good but they will let you get started very economically. Another option is the Fenwick gt rods selling on e-bay for about $40. They are outstanding rods for the price and matched with a $20 reel and $12 line from wal-mart would give you an excellent trout/panfish outfit.
No one is making more water. Use what we have wisely.