MINIMALISM

Have you taken a trip to the grocery store lately? What about the mall, or even your local fly fishing shop? If you have you have undoubtedly noticed that we have too many choices. Take a trip down the cereal aisle at your local food store. How many different 'flavors' of Cheerios? do we need? If you have examined the bins at your local fly shop you might well ask yourself the same question about certain imitations.