FAOL started out as an idea in the mind of the Ladyfisher and, assisted by the late JC, she set out to do something that, up until that time, had not been done. The Internet was a new thing, its future uncertain, and whether or not one could put a magazine online and make some money doing it without charging people to read it was also uncertain. FAOL was and is a 'mom and pop' operation. For a few years they made enough money from the site to pay their bills but these days the site produces enough revenue to pay the server costs and little else. Today there are other online fly fishing magazines that are financed by people with much deeper pockets than we have. Sponsors have dropped out due to economic issues or have moved on to the flasher websites. As long as Ron Tidd continues to write the code so that the site can remain alive, and as long as people continue to contribute material to provide the content we will continue to put up a new issue every two weeks. We don't do this for money because if we did FAOL would have become history several years ago. We are greatful for our loyal readers and contributors. We do what we do for you.

The Chronicler