I've always assumed they sourced their rods from a variety of different manufacturers, and I know they and those manufacturers are extremely guarded with that information. That being said, I will say that I think the PT+ series is pretty easy to sleuth as a St. Croix product. SC has a couple of technologies that are patented and/or touted as unique to them, their IPC continuous taper technology and their ARC reinforcement technology. If you read the feature descriptions of those two things on St. Croix's web site (or even in the description of SC rods in Cabela's catalog), you'll see an undeniable resemblance to the verbiage describing the Cabela's PT+. Coupled with the "made in the USA" logo next to that one in the catalog (a rarity among Cabela's branded rods), it further suggests it is manufactured by SC, since they make the models with those features in their Wisconsin factory.