I am not familiar with this company, might be new? Anyone have any experience with this? Is this for real? I can't find a location anywhere, so I don't even know if the store/company is located in the U.S.

http://www.allenflyfishing.com/index1.html

Noticed this reel looks very similar to a Cabela's SLA:

http://www.allenflyfishing.com/xl.html