The Atlantic Salmon Federation has being doing a similar program with Atlantic Salmon in Newfoundland for several years now (I remember seeing a tank of salmon fry in my elementary school and I'm 27). The program is called the Fish Friends Program and is designed to give the children a sense of ownership of the salmon resource in the province, and hopefully a desire to be stewards of the resource as they get older. I have volunteered my time collecting brood stock and helping the students release their fish and I have to say, it's a rewarding experience. Every student gets their own fish to release into the natal stream from which the brood stock for that tank was collected. We have dozens of schools show up on the same day to release their fish. It's amazing to watch the students say good bye and good luck to "George", "Frankie", "Buddy" and so on. I've always marveled at the success of this program.