How do you feel about where the rod was made? Do you want to feel are warm inside thinking "wow, my stuff was made by <blank>" even tho it might be made in China and the majority of the cost is the name?
I will assume you mean SHOULD COST as well. You can easily get a good single handed rod for about $150, reel for $100, line for $50, or for spey get a rod for $300, reel for $200, line for $80. You wont be able to feel all warm inside about having a "hardy" written on the equipment tho. For that you have to spend the upper 3 figures for their Chinese made (or is it south korean?) crap. Not that it is crap, it just isnt much better than stuff that is 1/4th the cost.