A couple is shopping in the mall for hours.
The wife turns to talk to her husband and realizes he’s nowhere in sight. Angry, she calls his cell phone and asks where he disappeared to.
“Honey,” he says, “remember that jewelry store we walked by a few years ago, and you loved the gold locket in the window but we couldn't afford it, so I told you I would buy it for you one day?”
Choked up, the wife replies, “Yes, how could I *forget?”
Her husband goes on, “Well, I’m at the bar next door to it if you need me.”
It's easier to fool people than to convince them that they have been fooled. Mark Twain