I like that 'scrubbin Bubbles bathroom cleaner. It really does lift the grime right off of the rod, especially nice around the guides (it probably disinfects too!)
Never Dull for nickel-silver.
I have yet to wax my rods or use Pledge. That's not to say a long, cold winter won't change that!
Fine furniture manufacturers usually avoid Pledge as they used to say it tends to build-up and can also trap dirt in it. I've heard it recommended so often though I might just have to try it sometime.