Actually it was a researcher that sought out the sharks as part of their research. Here is his description of how the photograph came about.
"To capture this image I tied myself to the tower of the research boat Lamnidae and leaned into the void, precariously hanging over the ocean while waiting patiently for a white shark to come along. I wanted to shot a photograph that would tell the story of our research efforts to track white sharks using kayaks. When the first shark of the day came across our sea kayak it dove to the seabed and inspected it from below. I quickly trained my camera on the dark shadow which slowly transformed from diffuse shape into the sleek outline of a large great white. When the shark's dorsal fin broke the surface I thought I had the shot, but hesitated a fraction of a second and was rewarded with marine biologist Trey Snow in the kayak turning around to look behind him. I pressed the shutter and the rest was history. Throughout the day I shot many more images, most showing the kayak following the shark, but all lacked the power of that first image of the great white tracking the kayak."
They were actually chasing the sharks in kayaks as part of their research on shark behavior.
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