Why do you think a $200 rod cost $600 to sell, because they will likely have to replace it a couple of times.

I broke a rod a few months ago to my own stupid behavior, and that's it. I got it at a bargain price to begin with, new at a trade show, and I'll look for a replacement.

On the other hand, I build boats as a hobby, and I want nothing but kind words from my customers. Even though there is no written warranty, I have fixed everything that has come back even when I suspect foul play or pour judgement.

I feel the mis-use of "Warranty" only serves to drive the up cost of products. My .02$