Don't feel you have to step down off the soap box! Testify! I won't wear that stuff either. But I have had some success finding appropriate colors in quality items made for other sports that will work for fishing. I really don't want "special" women's fishing stuff (pretty trim, girly colors, etc) - I just want the same stuff guys get in women's sizes.
By the way, when is someone going to make a wading jacket in a ladies cut that DOESN'T have huge pockets where we don't want them? And for less than $200, please. I just bought a ski jacket for cheap that is supposed to be 100% waterproof (yeah, I know, big joke) in a great color. It's not entirely perfect but it'll do. I've yet to see whether it's really waterproof or not. I mean how many people ski in the pouring rain?