I'll be the first one to come out of the closet and PROUDLY admit I am a member of B.A.S.S. Yea I'm one of them too, minus the fancy boat and patch festooned clothing.

The number of bass I catch has increased exponentially since I've been a member thanks to their great magazine Bassmaster which DOES occasionally contain articles on flyfishing for bass.

I love BPS for the "other" tackle they sell which is what Johnny Morris had in mind when he founded the business.