But what about manufacturers that dont support the flyshop? For instance Albright \ now sell factory direct at %30 off. Now if a fly shop wants to be stupid enough to sell albright at the prospect of a customer buying a albright rod and then getting home and seeing he could of gotten it for %30 less...

We support our fly shops, shouldnt manufacturers support our fly shops? And if a manufacturer doesnt, shouldnt we not support them (if we feel supporting local fly shops is important).

If Albright is making their products available cheaper factory direct
1) it isnt available to fly shops
2) buyers will have a cheaper source for rods and reels.