"The Guardian News" June 9-'08
(quote)
"For many years now Karl Lagerfeld and Chanel have been producing some of the world's most preposterous and overpriced sporting goods. First there was the Chanel snowboard with trompe l'oeil "quilting"; then ?1,235 Chanel skis, as used by Victoria Beckham in Verbier back in 2004.

More recently the fashion house has produced a Chanel bicycle, a pink Chanel tennis racket complete with tennis balls and - really - a Chanel boomerang.
But Lagerfeld has upped the silliness ante now. Chanel has gone into fly fishing.
For a mere ?9,170 the ponciest angler on the planet can kit himself out with a Chanel rod and a set of meticulously tied, monochrome Chanel flies, complete with the famous "double C" logo on the gossamer wings, presented in a rather fetching, quilted black leather box".(end quote)

I'll need our more talented members, in financial matters of currency exchange, to set me straight, but roughly........ isn't "9,170 English pounds" about $18,000.00 US?
That price would only put a rod/fly combo like this one, into the hands of the likes of "Julia-Oven God-Valencic" and perhaps even "Mikey-Sorry Tori, no camera, no net-Flanagan"!?!