If you follow Parnelli's directions from Boyne Falls to Boyne City, the fly shop will be on your left. If I am not mistaken it is in more of a residential building than a typical store. I also think that this operation used to be in East Jordan but has since relocated to Boyne City - but I could be wrong.

You access the fly shop thru the side door of the house. In the front of the building the people sell quilts and other handmade items. If you are looking for a place the size of "Cabelas" you will never find it.

P.S. There is an awesome Mexican restaurant across the street and down a few doors that you should check out, if you are in Boyne City.