Point is the guy in the creek company photo is in a pontoon not a tube and he is not foolishly attempting to fish while "wailing" down the rapids backwards.
To me this ad partly did it's job in convincing me of the "toughness" and quality built into a product that he would do this in. But negotiating the rapids properly (not backwards and at the mercy of strong current) is one thing. Fishing while doing so is foolish and dangerous. I'm sorry to say he lost my respect right there and I eventually bought someone else's product. Older guys like myself who have had experience in these kind of situations have more insight than a young neophyte who gets turned on by the "cool" factor (Dave's ads are definitely cool. I'll give you that!)
Moderation in the ads would I think, in the long run, sell more product for N.F.O.
God Bless,
Don