It's just wound up the hook. A few with a tail and a few without. These are about 2" long, with small beadchain eyes.
Wally world here only has a couple of colors of the Disco yarn. The black/purple, gold, and I think the green.
I've wondered about maybe layering the dark over a lighter base to make a more fishy looking color. I could only get the one color at the time, so it is all I have. If you want some, PM me an address and I will send you a good chunk of it. I still have the better part of 57 yards!

Kirk