The most interesting thing about Elkhorn to me is that Brian is a one-man show. He owns a fly shop in Loveland, CO, selling hand-tied flies for $9/dozen and Elkhorn rods, reels, and fly lines...period. End of story. He's CEO, cashier, receptionist, file clerk, shipping/receiving, bookkeeper, store manager, and janitor. So when you call Elkhorn Rod and Reel, Brian answers the phone. If you need a repair or replacement, Brian does it. And Brian ships it out to you. So there is no "that's not my department" stuff with Elkhorn. It's just one honest guy with a great line of products trying to do his best to keep every customer happy. In the era of the global economy and big multi-national corporations...even in fly-fishing...you just gotta love a company like Elkhorn Rod and Reel.