I realize that when a number of retailers want to establish a uniqueness to an otherwise common man-made material they will add some product name of their own and at best modify it slightly by adding some "sparkle" or something.
But to extend this to the level of natural materials I consider extreme. We now see a very large supplier mislabeling his packages of Icelandic Sheep Hair and calling it Sea Hair. Only when you look into his catalog details do you find that it is Icelandic Sheep Hair. Many of us try to follow fly recipes and we certainly don't need this misleading information.