Actually, this isn't necessarily about a fly fishing shop, catalog service department, web site or even manufacturer. It's simply about 'customer service'.

I just came back from a store. The type of store and what I bought doesn't matter. As I was at the counter paying, it was I who said "thank you". Then as I walked out I thought to myself, 'that was stupid. Shouldn't it be the cashier thanking me for my business?' I've always thought that, coming at the right time from the right person, the two most rewarding words that can be strung together were "Thank you". The opposite is true as well. The absence of that acknowledgement is resentment.

H.