Anyone remember buying rod and fly materials from them. I should say him. Long before Cabelas, George Leonard Herter had the beginning of an outdoor catalogue and retail empire including a store in Mitchell, SD. Field and Stream just ran an interesting feature on the man and his business. I still have the last catalogue that he sent me, #88, 1978. He was a very creative person who wrote many books and invented Jaques Herter, the designer of many flies. Tip one for George, the man who put Waseca, MN on the map for a while anyway.