I may be way wrong, but I know my wife and if she is in a huge honkin store, lots of stuff, sales going on....carnival atmosphere.. etc. she is having a good time. Now if you went into say Abrcombie and Fitch, a stuffy ole duffer with pipe in mouth, every other word is Ahem...well she might just say...honey can we go home now. You know what I mean. who can't help but get wrapped up in allt he Cabela's hipe? You are lucky man...my wife has a hard time getting around with her cancer now....but we do have our memories. Good luck and good fishimg. Jonezee