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This is from the Ross Reel website:
http://www.rossreels.com/images/tech_help/files/Use-of-Lubricants-on-Your-Ross-Adjustable-Drag-Reel.pdf

Some reel manufacturers recommend to *not* lubricate their reels.
Ross is one that does not recommend lubricants. Their internal parts are self-lubricating.
Good cleaning, especially after...