Has Anyone ever bought from this company?

http://www.dealsonthefly.com/

Seems like good prices as long as you are quick...but are they reputable?

It looks like the latest version of Woot.com; 1saleaday.com; dailysteal.com, all feature a very limit buying opportunity. Use a credit card so you can dispute charges if there's a problem.

On an upland hunting trip this year, my cousin brought along a buddy who mentioned doing deals with this outfit. He had bought a half dozen items from them and said that they were reliable.
DickM.

Very reliable. It's owned by Fishwest. One deal at a time. Got a Grey's 4/5 fly rod for $48 including shipping. Got some other stuff too.