July 4th, 2005

Stay On Top
By James Castwell


By that I mean, stay informed with things. Something new comes out, know about it. Be the "first kid on your block to have one." Where am I going with this? I want you to be the first to know about new things in the fly fishing world just as soon as they are available. It is one of the reasons we work so hard at doing just that.

As an example, just recently this scenario played out. I received a phone call from the American distributor for Marryat fly reels. Actually all of the Marryat things that come into our country come through him. He tells me he has some great news. A new fly reel has been invented, developed, field tested and is ready for introduction.

Here at FAOL we are honored to have several manufacturers work closely with us on product introduction. They want to introduce the new items and we are glad to put them on the sponsors pages to do it. Win-win situation for sure. We may be the largest fly fishing web site but we are also the sleekest and fastest race-horse in the business. Often we make changes on a web page 'on the phone.' The change is done live and on the air. You want a job done fast? Give it to someone who doesn't have the time to put it off.

Back to the fly reel. They were going to introduce it in Poland at the EFFTEC show. That is the equivalent of our big yearly show here in Denver or Salt Lake. He gave me a secret link to a picture of it which I copied. He emailed a sheet of info on it. Then he said he was going to send me one to photograph as he liked what I did with pictures. About three weeks later it arrived.

My job, tear it down, take close-up pictures, box it up and get it back to him in time for him to send to Poland for the show. Only three of the reels existed. We made it by two days. Then he wanted FAOL to put it on his page on here at the same time it was introduced overseas. The same hour! We did it.

What does this mean to you? Probably no big deal to most of you but, consider this. We all can't resist going into a new fly shop anywhere, anytime, period. Why? To see what's new! To see what we may not have seen, thought about, never knew we couldn't live without or something to spend more money on. Was this an exception? Sure, kind of. It was the first time we ever 'time-locked' an introduction. I doubt it will be the last.

A lot of our sponsors launch the new products on FAOL before the big show and before your dealer ever knows about them. Remember, your dealer or fly-shop depends on manufacturers reps to stop by with things or the dealer goes to the show and orders directly from there. We have the products up for you before that, at least often we do.

Many times you will find rods or reels or other products on our sponsors pages here long before they show up on the sponsors main web sites. Like I said earlier. We are in the business of doing it, it's our job, and I think we do a pretty good job of it and so do they.

The next time you are in the market for something, check the sponsors page LINK and see if there is something new. I'll bet there will be.

Oh, by the way, a major fly rod company has something under wraps now. We know all about it and it's really new. Nothing like it has ever before been invented. Interested? Right before the show in September I will put it up for you. ~ JC

Till next week, remember . . .

Keepest Thynne Baakast Upeth

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