February 13th, 2006

Will they Learn?
By James Castwell


"G" rated movies make money, lots of it. Every time. More than the 'other' kind. Yet Hollywood keeps cranking out the same old themes. If I was to invest any money in a movie it would have to be a G rated for sure. It seems folks just like nice entertainment. Not always reality but why not come out of the 'show-house' feeling nice and good and warm and fuzzy. Indeed, why not?

But, will the TV fly-fishing shows catch on? There may be a ray of light at the end of the tunnel and it may not be a train coming at us. I think I am seeing some success with some shows lately. Of course I am talking about the two shows Roger did, the striper stuff Micus (both made by Barrett Productions) and a couple of dandy shows by Jamie Howard on bone-fishing and tarpon.

I guess this column is a lot like my wife's last week but, I wanted to say it too. Not only say it but to compliment the film makers who might be turning a corner from an old format. Don't get me wrong, I like the adventure flicks. 'Hunt For Big Fish' by Dahlberg is as well done as it could be. Nice to see some exotic places and his expertise is unsurpassed. But, I think I have had it with the 'celebrity' jobs where some singer or other such entertainer is put into a situation where a dork could not screw up. (I know, I know, no comments please!) Where a guide scrambles downstream and scoops up a fish which is hanging in the current is not my idea of doing one hell-of-a great job of fly fishing.

If you agree with me, try to let these folks know what you like. Hey, not only will they listen, they want to hear from you. You, the guys who will watch the films and buy the things the sponsors sell. Remember, if the sponsors hear from you, it makes a big difference. Most of the calls and email's sponsors get are complaints. Send a compliment or a word of thanks or encouragement and it gets plopped in the middle of the office bulletin board, really.

We here have spent a lot of time and space on how to do lots of fly fishing things, but I have tried to incorporate as much as why to do it too. It is sometimes surprising just how much the average guy really does know about certain things. Forgive me here, but a whole lot more than some celebrity decked out in all new duds.

That's about it. If you like what you are seeing, let them know, the film makers and the sponsors. Guess who will benefit. Will the magazines ever dare to try this route? ~ JC

Till next week, remember . . .

Keepest Thynne Baakast Upeth

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